項(xiàng)目名稱：深圳“愛(ài)上の茶”奶茶店設(shè)計(jì)

Project Name：Design of “Fall In Love With Tea” Milk Tea shop in Shenzhen

主設(shè)計(jì)師：彭建

Chief designer：Peng Jian

參與設(shè)計(jì)師：周城林 陳冠

Participating designer：Zhou Chenglin Chen Guan

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設(shè)計(jì)說(shuō)明：

客戶的消費(fèi)群體定位是：思維活躍，追求時(shí)尚，有好奇感和渴望度，并且力圖于時(shí)代前列去領(lǐng)導(dǎo)消費(fèi)新潮流的年輕群體。

這個(gè)群體會(huì)因?yàn)榈赇伒臅r(shí)尚程度，店鋪的裝修風(fēng)格是否吻合他們與生俱來(lái)的時(shí)尚淑媛氣質(zhì)等因素而發(fā)生沖動(dòng)性消費(fèi)。

所以這個(gè)奶茶店的設(shè)計(jì)要符合年輕群體的潮流，正如當(dāng)下正流行的ins風(fēng)，我們通過(guò)雙方提供的元素圖確定色彩，主色彩為：黑+白+灰+局部點(diǎn)綴粉色和玫瑰金。局部使用是避免粉紅過(guò)多很顯得檔次較低。?

Design note：

The customer's consumer group positioning is: active thinking, pursuing fashion, curiosity and eagerness, and trying to lead the young people who are leading the new trend of consumption in the forefront of the times.

This group will have impulsive consumption due to the fashion level of the store, whether the decoration style of the store matches the innate fashion temperament and other factors.

Therefore, the design of this tea shop should conform to the trend of young groups. Just like the popular ins wind, we determine the color through the element map provided by both sides. The main colors are: black + white + gray + partial pink and rose gold. Partial use is to avoid too much pink and it seems to be lower grade.

總體效果圖。玻璃門的作用是使室內(nèi)總體結(jié)構(gòu)布局得以暴露在群眾眼前，可以更加的吸引目光，使人駐足觀看，從而達(dá)到了人流量的聚集；店鋪logo顏色采用金色，簡(jiǎn)易明了，黑色紋理的白色大理石作為背景，可以更加突出。

Overall renderings. The function of the glass door is to expose the overall structure of the room to the eyes of the masses, which can attract more attention and make people stop to watch, thus achieving the gathering of people's traffic; the color of the store logo is golden, simple and clear, and the white marble with black texture is used as the The background can be more prominent.

平面布置圖以及燈光布置圖

Layout plan and Lighting layout

未改造前的現(xiàn)場(chǎng)圖

Live picture before renovation

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吧臺(tái)是面向客戶的，可以使客戶看見(jiàn)全部的制作過(guò)程，小黑板和粉筆所寫的字給人親近童趣之感；白色大理石為背景，可以更加突出粉色的英文句子。

The bar is customer-oriented, allowing customers to see the entire production process. The words written on the small blackboard and chalk give people a sense of childlikeness; the white marble is the background, which can highlight the pink English sentences.

從視覺(jué)上來(lái)說(shuō)，總體所有的色彩都巧妙的互相融合，墻壁一半采用黑白格子，另一半則是六角磚圍繞著店鋪logo，黑白格子所起作用就是簡(jiǎn)約時(shí)尚，六角磚則是造型美觀，打造空間的精致感和文藝感；粉色的坐墊用到金屬框架，是因?yàn)閮烧卟⒉煌回＃€能起到互相融合的作用；考慮整體風(fēng)格所以采用了簡(jiǎn)單的白色吊燈和云朵裝飾；六角磚組合的相框裝飾墻面，提升空間雅致；其中放了綠色植物是因?yàn)榭梢允箍傮w多一些生機(jī)，可以使客戶感受到自然。

Visually speaking, all the colors in the whole are ingeniously blended together. The half of the wall is black and white, and the other half is the hexagonal brick around the shop logo. The black and white grid is simple and fashionable. The hexagonal brick is beautiful and creates space. The sense of exquisiteness and literary sense; the pink cushion uses a metal frame because the two are not awkward and can also be combined with each other; considering the overall style, a simple white chandelier and cloud decoration are used; The photo frame is decorated with decorative walls to enhance the elegance of the space; the green plants are placed because it can make the whole life more lively and make the customers feel the nature.

這是店內(nèi)的另外一個(gè)角落，潔白干凈的環(huán)境，溫馨的燈光，還有別致的壁畫。

This is another corner of the store, white and clean environment, warm lighting, and chic murals.

高空俯瞰的視覺(jué)開(kāi)闊感。可以更清晰地看到店內(nèi)采用了當(dāng)下比較流行的裝飾品，比如小豬佩奇、粉紅豹，火烈鳥(niǎo)等，這些可以起到吸引眾人的作用，引起眾人的關(guān)注；總體采用的黑白格子突出簡(jiǎn)約和時(shí)尚；采用小柜子等裝飾可以讓人感覺(jué)到溫馨，像是在自己家里一樣。

The visual sense of openness overlooking the sky. It can be seen more clearly that the store's more popular decorations, such as the pigs, the pink leopards, the flamingos, etc., can attract people's attention and attract the attention of the people; Simple and stylish; decorated with small cabinets can make people feel warm, like in their own home.