Project Name 項目名稱： 菌王府菌湯火鍋餐廳

Project Location| 項目地址：城關(guān)區(qū)，當(dāng)熱路70號

Project Area|項目面積： 1200㎡

Design Company|設(shè)計公司： 成都震翅SINCE SPACE空間設(shè)計有限公司

Design Type|項目類型：精品餐廳

當(dāng)下消費趨勢的變化和消費能力的崛起，使餐飲市場進入了一個野蠻生長的時代。各種各樣的餐飲品牌如雨后春筍般出現(xiàn)

The change of current consumption trend and the rise of consumption capacity have brought the catering market into an era of barbaric growth. Various restaurant brands sprang up like bamboo shoots after a rainstorm

過多的品牌、味型和餐飲品類讓我們在選擇哪家餐廳吃飯時的抉擇變得尤為復(fù)雜和多變

Too many brands, tastes and catering categories make our choice of which restaurant to eat particularly complex and changeable.

似乎只有足夠多的記憶點和新鮮感的餐廳才能緊緊抓住我們消費的欲望

It seems that only a restaurant with enough memory and freshness can grasp our desire to consume.

同時餐飲空間在情感消費需求上正逐步轉(zhuǎn)變?yōu)樯缃豢臻g和個人生活標(biāo)簽

At the same time, catering space is gradually transforming into social space and personal life label in emotional consumption demand.

當(dāng)然，我們最不能遺漏的也是食材在餐飲味覺體驗中的核心地位

Of course, what we can't miss most is the core position of food ingredients in catering taste experience.

設(shè)計是解決問題的工具

Design is a problem-solving tool

我們?nèi)绾瓮ㄟ^設(shè)計解決問題，我們應(yīng)該解決哪些問題呢

How can we solve problems through design and what problems should we solve

1、 如何打造一個可以持續(xù)盈利的成功餐飲品牌

How to Build a Successful Food and Beverage Brand with Sustainable Profit

2、 如何破解餐飲市場復(fù)雜的競爭格局以及差異化經(jīng)營的特色

How to Break the Complex Competition Pattern of Catering Market and the Characteristics of Differential Management

3、 如何打造餐飲品牌的產(chǎn)品溢價和品牌溢價

How to Create Product Premium and Brand Premium of Catering Brand

4、 如何解決當(dāng)下消費市場和消費群體的消費習(xí)慣和社交需求、情感需求等等一些列的問題

How to solve the current consumer market and consumer groups'consumption habits, social needs, emotional needs and so on

綜上，一個具備差異化的品牌和能夠最大化滿足消費者社交需求和情感需求的精品餐廳也呈現(xiàn)在我們面前

To sum up, we are also faced with a differentiated brand and a boutique restaurant that can maximize the social and emotional needs of consumers.