凝固在空中力/

Freeze in the Air

前言:商業(yè)也許可以不用太過直白.商業(yè)的本身是消費(fèi)者對品牌的認(rèn)知到認(rèn)同的過程.現(xiàn)代大型商業(yè)體建設(shè)的本身的意義便在于此.我們在與安徽匠古團(tuán)隊花費(fèi)了大量的時間用于探討研究如何使得消費(fèi)者通過實(shí)體空間的體驗(yàn),讓其對品牌本身的理念和所傳播的價值快速的從認(rèn)知轉(zhuǎn)變?yōu)檎J(rèn)同.

Introduction:Commerce may not be too straightforward. Commerce itself is the process from knowing to recognition of the brand by consumers. It is the significance of the construction of a large modern business complex. We spent a lot of time with the Anhui GAGO Team discussing and studying how to make consumers who just know the concept of the brand and the values conveyed quickly recognize them through the experience of the real space.

設(shè)計思考:匠古攝影藝術(shù)中心位于安徽省 合肥市 濱湖金融港,占地面積為4000㎡

Design thinking:GAGO Photography Art Center is located in Lakeside Financial Harbor, Hefei, Anhui Province, China. It covers an area of 4,000㎡.

攝影是凝固時間的藝術(shù),這一點(diǎn)和建筑特新相似. 我們希望可以創(chuàng)造一種美,讓它凝固在空間中,我們想象一組飛舞的白紗在空中隨風(fēng)而動,落在地上便成了隔斷,吧臺,墻體;飛在頂上變成了吊頂?shù)囊徊糠?白紗與樓梯一起盤旋而下形成了一對有趣的好像在互動的形體,像是一起盤旋而上的DNA.隨著快門按下,閃光燈凝固了一切造型.變成了在空間中凝固的固體,將原本所有驅(qū)使它運(yùn)動的力也一同凝固了.就像拍攝一位舞蹈中的演員,靜態(tài)的照片上卻有著運(yùn)動的美.

Photography is the art freezing time, which is similar to architecture. We hope to create a beauty that can be frozen in space. We imagine a group of white yarn flying and moving in the air with the wind. When it lands on the ground, it becomes the partition wall, bar, or wall. When it flies on the top, it becomes a part of the ceiling. The white yarn and stairs circle and move down to form a pair of interesting and interactive shapes like DNAs circling up. As the shutter is pressed, the flash lamp freezes all the modeling, which changes into the solids frozen in the space. All the forces driving its movement are frozen. Just like taking a photo for a dancer, there is the beauty of movement in the static photo.

這是一個對建筑來說全新的時代,隨著設(shè)計以及建造技術(shù)的不斷革新;越來越堅實(shí)的物質(zhì)基礎(chǔ)以及略顯空白的精神世界. 設(shè)計好像也潛移默化的發(fā)生了細(xì)微的變化. 市場對設(shè)計的需求已經(jīng)不僅僅停留在解決實(shí)際問題的層面,另一方面好像萌發(fā)了更多的對精神,對情感,對藝術(shù)的需求.This is a new era for architecture. With the constant reform of design and construction technologies, more and more solid material foundation, and the slightly empty inner world, the design seems to have some slight changes. The demands for design by the market are not only to solve actual problems. On the other hand, there are more demands for spirit, emotions, and art.

整體設(shè)計項(xiàng)目的形成過程也不再是完全嚴(yán)謹(jǐn)?shù)倪壿嬐评?一些潛藏在心底,毫無邏輯卻純粹的美,得以通過設(shè)計和建造這一形式落地呈現(xiàn)在市場面前.The forming process of the whole design project is no longer rigorous logical reasoning. Some illogical but pure beauty hidden in the heart is displayed in the market in the form of design and construction.

再項(xiàng)目完成時再去到現(xiàn)場,走動再其中時,深深的被一種莫名又柔和的美感動,它像白紗一樣溫和的包裹著你,讓你感受到這個空間以及這個品牌的個性和靈魂.有一些高傲,有一些溫柔又有一些親近I went to the site when the project was completed. When I walked there, I was moved by an inexplicable and gentle beauty. It wraps you gently like white yarn. You can feel the personality and soul of the space and the brand. It is a little proud, gentle, and close.